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Design, Copywriting and art direction
Created at DLKW Lowe, 2010

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'Organix' is an infant food company which prides itself on real food values, and takes very seriously the responsibility of children growing into healthy balanced eaters that love stuff that's good for them.

The brand identity covers the very touch point of their business, from packaging and product labelling, through to language and illustration.

The commissioned illustrations bring a childlike charm without oversimplifying the ingredients, and the simple use of these with purées gives an instant visual sense of what's in there.

As part of the language and tone guide, I wrote a series of brand stories, helping them bring to life the great things they do in an engaging, down-to-earth and charming way.